According to a research, about one-third of consumer buying behaviour is based on product’s packaging. Packaging is an utmost opportunity for marketers to effectively communicate their brand’s message by positioning their product as a far better choice than that of competitors. It is a fact that packaging of a product has a positive impact on consumer buying decision. A smart packaging design helps the consumers to feel an emotional attachment to the brand.
In today’s world, the customers are constantly presented with a great number of alternatives. So packaging serves as the best choice for the companies to attract the customers and influence their purchase decision. Moreover, a fascinating packaging design is not only capable of inspiring a purchase; rather it creates a ripple effect. For example, a friend snaps a picture of attractive packaging and posts it on Facebook owes great potential to get a quick share by others and attracting new potential customers. There are various elements of packaging which influence the consumer buying decision and have a great impact on how soon a product catches an eye. Some of them are as follows:
An Effective Logo or Images:
As stated earlier, customers have a strong tendency to get emotionally attached to a specific brand. Same is the case with brand logos. An effective logo helps the customers to easily recall the brand and specific memories associated with it as they have a view of it. This positive association with brand logo builds a long-term relationship between the customers and the brand. Similarly, use of bright and attractive images can also impact the consumer buying behaviour and can result in a repetitive purchase.
The colour of Packaging:
Use of traditional brown boxes can cause businesses to miss a chance of perfect marketing opportunity. It is important to provide eye-catching colours to a product’s packaging as it creates an everlasting first impression on minds of consumers. Creating brand awareness with a colour is effective tactics which massively influence customers’ purchases.
Selection of font is another important aspect which drives consumer buying behaviour. While colours are used to draw in the customers’ attention, text let the customers know about various aspects and benefits of the product. If the words are difficult to read or they are not streamlined for a quick scanning then they become frustrated and pass on to a new product. The customer just takes seconds to judge the product and an easy readability of the text is a vital element in this regard. Various companies use custom boxes printing services to make their typography look more visible and prominent for the customers. Using specialized printing techniques can ensure a better readability to drag the consumer attention.
According to an infographic research, about 52% of online consumers return for another purchase if they receive a product in premium packaging. Most of the companies constantly strive to create unique and attractive packaging design which occupies the customer’s attention at a sight. Consumers also prefer to reuse a well-designed packaging. Market leaders like Apple etc are well known for their unique and fascinating packaging design which provides a wonderful unboxing experience to its users. The basic characteristic of a good packaging is to ensure the safety of the product. Creating such a packaging design which not only keeps the product safe but also appears unique and appealing is the best way to influence consumer buying behaviour. For more details about the impact of packaging on consumer buying behaviour refer to the following link: